The escalating trade dispute between the U.S. and Canada has spilled into liquor stores, with multiple Canadian provinces ordering the removal of American-made alcohol in response to President Donald Trump’s new tariffs.
After Trump imposed a 25% tariff on Canadian imports, provincial governments across Canada took swift action.
Ontario’s Liquor Control Board (LCBO), Quebec’s Société des alcools du Québec (SAQ), and liquor boards in Nova Scotia, Manitoba, Prince Edward Island, and British Columbia have all stopped selling U.S. liquors, including the iconic Jack Daniel’s.
While Jack Daniel’s has been the most prominently impacted, other American whiskey and bourbon brands have likely been affected as well, though officials have not released a complete list.
The move is part of a broader retaliation strategy from Canada, which also introduced a 25% tariff on $155 billion worth of American goods.
Brown-Forman, the parent company of Jack Daniel’s, called the removal of its products a “disproportionate” response. CEO Lawson Whiting said it was worse than the tariffs themselves because it immediately cut off Canadian sales.
Although Canada makes up only about 1% of Brown-Forman’s market, the company has already reported a 3% drop in net sales for the quarter.
The liquor dispute highlights the broader economic uncertainty, leaving American producers in limbo as tensions continue to rise between the two countries. With no resolution in sight, U.S. liquor brands could be frozen out of Canada indefinitely.