The Dallas Mavericks are reportedly increasing the price of season tickets for the 2025-26 season by over 8% just weeks after trading away franchise superstar Luka Dončić.
Dallas wrote in a statement that these ticket increases are meant to “better reflect seat value, particularly in high-demand areas closest to the court,” with seats lower in the stadium seeing the biggest hike in price, per NBC Sports.
The only tickets that will be seeing increases of more than 10% are the Club Level packages, which include tickets for both the floor and premium seats, per WFAA.
Fans who choose to purchase full-season tickets from the franchise will still see savings of between 15% and 23% compared to fans who buy individual game tickets.
The Mavericks further justified the decision by claiming that the revenue from the price increase will be used to make “ongoing investments in team and fan engagement.” However, it is unclear what those investments will be, per NBC Sports.
This decision is not surprising given previous reports from season ticket holders that the team contacted them to inform them about the change, as The Dallas Express reported.
The organization claims to have done months of research into the price of tickets and that this move is an “industry standard,” noting that season ticket holders also receive a complimentary subscription to the MavsTV streaming platform and NBA LeaguePass, according to Fox 4.
Price increases for season tickets are not uncommon in professional sports, but this decision is notable following the backlash the organization received after trading Dončić to the Los Angeles Lakers.
Many fans requested refunds following this decision, and the franchise offered refunds to certain fans, stating that representatives are “available to take calls from members with any concerns or questions,” as previously reported by The Dallas Express.
Season ticket holder Adam Emerson said he was “absolutely appalled” by the decision to trade Dončić and would no longer support the organization.
“Personally, [the Adelsons] won’t be getting any of my money or time or effort of going to their arena 41 times a year,” he said, as reported by DX.